The tablets are also being used as a sales device for the car salesmen in the showrooms.
The challenge was to create a one-page scrollable website that would work smooth and seamless on tablets, combining complex illustrations, gradients, alpha channel backgrounds and animations with touch optimised controls.
Small details were added to the illustrations to acheive the desired look and feel. E.g. the Mercedes transforms from dirty to clean in the car wash.
The illustrations were slightly tweaked, color corrected and a subtle grain was added to add more depth and make the colors and gradients feel more natural and analog.
Website performance turned out to be an even bigger challenge, especially with tablet support as an important requirement. Some of the sequences that involved transparent imagery brought performance down to the point that alternatives were required. Luckily skrollr offers the means to add custom built easing functions which enabled us to successfully recreate these sequenced animations programmatically using sine functions.
A selection of pages from the website.