Javier Guzman, the funniest Dutch comedian, is a personality with many different faces. From gentle to obscure, everything comes along. Guzman was looking for an online experience that describes his character and show: Different than others with a raw edge.
We started from this perspective and we came up with a special navigation structure. The user constantly turns around in the thoughts of Guzman. Like some kind of Rubik’s Cube you discover all information regarding Guzman and his shows.
We have created a desktop and a mobile website that lets the user discover the content in a special way. Different than other comedians with its own character.
With 65.615 page views and peaks up to approximately 2.100 visitors per day this is a very successful website.
APRIL-12 Nominee ADCN Lamp
APRIL-12 Nominee Spinaward
After being commissioned by Proximity BBDO Amsterdam, we have realized a virtual balloon race for Eneco in support of the introduction of HollandseWind (Dutch Wind).
Through the website, from their own postal code, the participants could virtually release an air balloon. By using Google Maps, one could follow the journey of the balloon minute by minute. The direction and speed of the balloon were determined by the local weather conditions. These data were gathered through weather stations of meteo-consult in the proximity of the (virtual) location of the balloon.
The strength of this application was that the balloon could be followed live. By using Google Maps images of the Netherlands and far beyond, the participant could login and see the balloon’s virtual location, speed and direction. This way, the participants got a good understanding of the strength of the wind.
The promotion was connected to Facebook and Twitter, which caused a viral effect. Due to this, friends of the participants also became involved and were invited to play the game. They could compete together for a price, connected to the campaign.
The promotion generated 72.500 visitors, of which no less than approximately 32.000 participated.
5.800 persons actually visited the product page with information about HollandseWind (Dutch Wind). The campaign and site were nominated for the ADCN award 2012 and the Spinaward 2012.
Soundscape composes and produces music for advertisements, brands, TV, games and other media. One works, among others, for Braun, Desperado, Reebok en Jillz. Soundscape was looking for an ‘award-winning’ website that would perfectly display the identity of the company.
After an extended analysis of the company and the presentation of several mood boards, we have chosen to dive ‘into the world of soundscape’. The user immediately has to feel at home in this world of music.
We have developed an HTML5 parallax website with full iPad compatibility and an additional mobile website. The website uses the WordPress engine and is connected to Facebook. The website received a Special Mention of Awwwards in August and in November the website became ‘Site of the day’ on csswinner.com
Over op IBAN
The goal of the campaign ‘Switching to IBAN’ is to make the Netherlands aware of and to prepare for the transition to SEPA/IBAN.
There was a lot at stake with the SEPA-migration. Hardly anyone acknowledged that fact in the beginning of 2012. It was just not an issue. With the campaign “Switching to IBAN” the migration had to be put on the map.
Together with FHV BBDO, Phd and Porter Novelli we have worked on this Awareness Campaign. 51North has delivered a major contribution to the online communication of this campaign with the development of, among other things, a website, mobile site and online impact check.
We have realized a website, mobile site and online impact check which we then also maintained. This campaign won a bronze Effie and a SAN accent.
Mercedes Business Drive
We were commissioned by FH BBDO to design the website for the Mercedes-Benz B-Class Busines Drive.
The B-Class Business Drive combined a test drive in the new Mercedes-Benz B-Class with an exclusive network lunch in a top restaurant of the Alliance Gastronomique. The meaning of the campaign was to invite people via Linkedln for this event.
The website had to have an exclusive and business-like feel to it, so we were allowed to move a little beyond the standard Mercedes-Benz styling. The website had to have a clear interface that allowed users to login with their LinkedIn profile and select and invite their connections in a easy way. But on the other hand it also had to have a magazine-like feel to it, showing the car, the exclusive establishments and a blog that contained a report and interview with the selected winners of the Mercedes-Benz Business Drive.
Fields of Margraten
Educational project for Foundation Akkers van Margraten (Fields of Margraten) in cooperation with United World College. The website tells the story of the construction of the military cemetery in Margraten. In World War II, tens of thousands of soldiers were buried here. The story is drawn up based on eyewitness testimonies. Unique, because the website tells the story of mostly deceased persons.
Foundation Akkers van Margraten (Fields of Margraten) has published a book and a DVD. They approached us to transfer these expressions into an online experience. This website tells the eyewitness report through images and relevant documents. The website mainly focuses on youth and takes the visitor through this interesting period via a timeline.
The G500, led by Sywert van Lienden, came up with a new way of voting for the elections for the Dutch House of Representatives: The vote breaker. By means of this ‘vote breaker principle’ the user can divide his/her vote among multiple parties in order to form coalitions. Through a voting recommendation per SMS, the voter was informed on the day of the elections for which party he/she should vote in order to be able to form the coalition desired.
This campaign combines many facets of modern media: a website in combination with an app, promotion on social media such as Facebook and Twitter and fast push communication by means of SMS. Besides that, the application was completely ‘responsive’ which guarantees the ease of use on as many devices as possible.
In a very short time, a website, an app and a mobile version have been realized. The campaign was very successful and even made it onto national television. The campaign has been discussed extensively in the very popular Dutch program ‘De Wereld Draait Door’. This has resulted in an enormous influx to the website, with no less than 2.595.588 page views.
Visser Chocolate has created a unique bonbon with the Visser Bullet in shape and taste sensation. For the promotion of this product, we were asked to create an online experience that transmits the exclusive character and the taste sensations in the most optimal way.
Exclusivity, the taste sensations and the first class ingredients were the building blocks of the concept phase. From here a highly interactive website has been created which centres on product and taste experience. The visitor of the website can choose between 4 taste lines, each with 5 different tastes.
Monster – Swissness
Purpose of this campaign was to increase the recognition of Monster in Switzerland. The challenge was to graphically show the diversity of jobs and to combine this with typical Swiss elements. This task has been carried out commissioned by FHV BBDO Amsterdam.
We started of searching for a typical Swiss element. In the form of a Swiss pocket knife, we have found a simple and effective element that can tell the message from Monster: A Swiss pocket knife is a useful tool, you can always rely on it. Moreover, the knife contains several elements and is therefore very versatile! We then used the swiss pocket knife to graphically show jobs in the form of tools contained in the pocket knife, e.g. a keyboard for office work, a thermometer for medicine, a caliper for engineering.
51North has taken care of the concept and the development of the banners and the homepage graphics for the Monster Swissness Campaign, which resulted in an increase of page views of the Monster Switserland website and an increased awareness of Monster in Switserland.
Bureau Jeugdzorg Limburg
The goal was to position the Youth Care Office as a professional organization without losing the personal touch. Clear and simple. The preparation for the new youth system that goes into effect in 2015 was important here. Then the entire youth care will become the responsibility of the municipalities. This transition will be accompanied by a substantial renewal: the transformation. Facilities and care providers have to aim more on the reinforcement of the own strength of children, youth and educators.
The website and new corporate design is established after an intensive course with which all employees from all sections of the Youth Care Office have been involved. We have started and guided the complete course, literally from A to Z. .
A new logo has been developed as well as a new website. All visual communication and advertisements have been reviewed, from business cards to leaflets to the outdoor advertisement. Together with Zuyd Projecten we also developed the internal signage and outdoor signage.
The challenge of this project was the size and the search for the right ‘feeling’ of all media expressions.
51North is an independant digital creative agency from the Netherlands with a lean and mean, streamlined creative team.
Interactions and synergies between the team members and our customers are the key ingredients for 51North. Fueled by a culture that encourage this. Every day we need to create breaktrough results and we make the day fun !
Our strength is combining ideas, design and technical craftmanship
We conceive, design and produce digital applications and experiences for mobile, tablets, web and social networking platforms, combining exceptional looks with technical craftmanship
HQ: Holleweg 31a – 6131AA – Sittard
Base: Govert Flinckstraat 358 – Amsterdam
T: +31 (0)46 400 0330