Launching MG's European automotive platform
Client
MG Motor
When MG Motor returned to the European automotive market they asked us to create a seamless platform for potential buyers and a smart digital solution to connect with distributors and dealers in 13 different countries.
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Setting up MG’s digital presence
We designed and developed their digital European lead platform and introduced a website that connects MG motors on and offline world with each other.
01. Our approach
Technical Landscape
Using the underlying module system of CraftCMS, we were able to expand the system with different - isolated - business layers for different countries.This way we enabled MG to expand their European platform quickly, without investing in too much separate technology for each country, resulting in short release dates.
Tailormade, country-specific, configurators
We developed a custom configurator that allows customers to get a quote for their desired product. This configurator was specifically designed to support varying requests from different dealerships and countries. The configurator is highly versatile and can be used for a variety of purposes, including customisation of features, color options, and and even the ability to select different government subsidies depending the current website country.
