Wine is a product that is deeply tied to taste and emotion. For Bernardus Wine, we explored ways to strengthen the connection between the customer and the product, aiming to make the brand experience as intense as possible.

We developed a product-centred approach based on the concept of "tangible products." The primary products on the website are bottles of wine. Our first step was to make the bottle feel as real as possible(even in size), allowing users to familiarise themselves with it.

We achieved this through the use of interface animation and high-quality, photorealistic 3D animations of the bottles, presented as transparent HTML5 videos throughout the website. The interface and graphical elements remain clean and stylish, while the bottle dynamically pops off the screen, interacting with user input.

The next step was to focus on the actual product: the wine inside the bottle. Let's face it, the real magic happens once you uncork the wine. This is when the color, aroma, taste, and overall feel of the product truly come to life. It's also the moment that marks the beginning of creating memorable experiences—whether dining, laughing, enjoying a vacation, or traveling. So creating ways for this to be shown on the website was also a top priority for us.

To achieve this we created different content modules, like imge sliders, full screen video’s and other editorial content blocks that were all very focused on showing high quality content. All of this was done with one goal in mind: to make an emotional connection with the website visitor by making the product more tangible and, therefore, more desirable.