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Upperbloom

Visual identity and online appearance

Upperbloom, green balconies as a service! For the launch of this new startup, we created the visual identity and online appearance.

Client
Upperbloom
Role

Branding
Design
Illustration
Development

Styleguide

01. Branding

Upperbloom needed a firm visual identity to kickstart their journey into the startup world!

We developed a brand design system that can be used to create visuals for different media and different media. The systems contains information about the use of logo, colors, typography, animated icons and layout systems.

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02. Illustration

Illustration building blocks

To maintain a consistent visual language in all of the illustrations we developed a set of basic shapes called building blocks. These are six geometric shapes that can be used to create an illustration. We used the shapes to visualise organic things such as plants, flowers and fruit, which creates a nice contrast between the organic and geometric.

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03. Social Content

Upperbloom on the socials

Social media is an important tool for Upperbloom's sales generation and advertising. So we designed a set of social media templates and guidelines.

Social

Offline campaigns

Besides all the online work we did, we als designed various offline media visuals like outdoor advertising, flyers and corporate stationery.

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Flyer
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Card Mockup

04. Order Flow

Optimising the online brand experience and order flow

An important part of the Upperbloom succes is in the optimisation of the online order flow. We developed different flows and solutions, and continuously kept testing and adapting to make the order process more pleasant and self-explanatory.

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